Strategi Pengembangan Agribisnis Melon (Cucumis Melo L.) Hidroponik di PT Indigen Karya Unggul, Kapanewon Kalasan, Kabupaten Sleman
DOI:
https://doi.org/10.53863/agronu.v4i02.1612Keywords:
Agribussines, Hydroponics, Millenial Farmer, SWOTAbstract
One of the horticultural commodities in the Special Region of Yogyakarta with significant development potential is melon. The millennial generation is expected to replace the aging farmer population in Indonesia. This study focuses on company strategies to increase the interest of millennial farmers in entering the agricultural sector. The research was conducted at PT Indigen Karya Unggul, an agribusiness company established to attract millennials to agriculture. The millennial generation is considered essential for developing agribusiness enterprises, particularly at PT Indigen Karya Unggul.The research was carried out from December 2024 to February 2025 using a descriptive qualitative method. A literature review was conducted to formulate the strategies needed by the company as a means of agribusiness development. The findings are as follows: Based on the Cartesian diagram from the SWOT analysis, the intersection point lies at coordinates X,Y (-0.25; 0.345), placing it in quadrant III. This indicates that the strategy to be applied is the Weakness-Opportunities (W-O) strategy, also known as a conservative strategy, which represents a relatively favorable situation. The W-O strategy aims to minimize weaknesses by utilizing available opportunities
References
Alfiana, L., & Dewanti, R. P. (2024). Manajemen Pemasaran Melon ( Cucumis melo L .) di PT Indigen Karya Unggul Yogyakarta. Journal of Cooperative, Small, and Medium Enterprise Development, 3(2), 36–49. https://doi.org/https://doi.org/10.20961/cosmed.v2i2.94095
Badan Pusat Statistik Indonesia. (2023). Hasil Pencacahan Lengkap Sensus Pertanian 2023. Sensus Pertanian, 2023(86), 28.
BPS Yogyakarta. (2019). Provinsi Daerah Istimewa Yogyakarta Dalam Angka 2019.
Dahniar, A. (2019). Memahami Pembentukan Sikap (Attitude) Dalam Pendidikan Dan Pelatihan. Tatar Pasundan: Jurnal Diklat Keagamaan, 13(2), 202–206. https://doi.org/10.38075/tp.v13i2.27
DIY, B. (2024). Berita Resmi Statistik Perkembangan Pariwisata DIY.
Ermawati, E., Akhmad, A., & Abubakar, I. (2023). Peningkatan Kualitas Sumber Daya Manusia (SDM) Petani Jagung Melalui Metode Penyuluhan Pertanian. YUME : Journal of Management, 6(1), 6. https://doi.org/10.37531/yum.v6i1.3674
Heryani, H., & Fadhila, N. Q. (2023). Manajemen Resiko Pengembangan Melon Hidroponik dalam Aneka Greenhouse.
Hidayati, N. I. (2020). Analisis SWOT Agribisnis Kapuk Randu di Desa Sekarmojo Kecamatan Purwosari Kabupaten Pasuruan. Agromix, 11(1), 87–100. https://doi.org/10.35891/agx.v11i1.1895
Ichwan, B., Setiaji, H., Armando, Y. ., Eliyanti, E., Zulkarnain, Z., & Ayuandriani, L. (2022). Aplikasi Vermikompos dalam Meningkatkan Pertumbuhan dan Hasil Melon (Cucumis melo L.). Jurnal Media Pertanian, 7(2), 66. https://doi.org/10.33087/jagro.v7i2.145
Kemenkes. (2025). Gerakan Perilaku Hidup Bersih dan Sehat dalam Data Riset Kesehatan Dasar. 5, 1–6.
KLHK. (2024). Statistik Lingkungan Hidup. In Badan Pusat Statistik (Vol. 4, Issue 1).
Nurdiyanto, M. A., Chuzaimah, Hidayati, R., Lastinawati, E., & Podesta, F. (2024). Analisis Titik Impas Komoditi Melon (Cucumis Melo L.) (Studi Kasus Di Kelurahan Sukamulya Kecamatan Sematang Borang Kota Palembang ). 17(2), 2425–2439.
Nurlaela, S., Hariadi, S. S., & Alia, B. R. (2020). Peran Orang Tua dalam Mengembangkan Perilaku Wirausaha Petani Muda Hortikultura di Daerah Istimewa Yogyakarta. Prosiding Seminar Nasional Pembangunan Dan Pendidikan Vokasi Pertanian, 1(1), 223–232. https://doi.org/10.47687/snppvp.v1i1.141
Nurpanjawi, L., Rahmawati, N., Istiyanti, E., & Rozaki, Z. (2021). Kelayakan Usahatani Melon di Desa Kasreman, Kecamatan Geneng, Kabupaten Ngawi Jawa Timur. Seminar Nasional …, March 2021, 215–226.
Pramesti, K. N., Wiyono, S. N., Karyani, T., & Pardian, P. (2020). Analisis Manajemen Persediaan Bahan Baku Rockwool pada Usaha Hidroponik (Studi Kasus di Nabila Farm, Desa Cibogo, Kecamatan Lembang, Kabupaten Bandung Barat). Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 6(2), 724–739.
Prasasongko, R. R., & Kuswinarno, M. (2024). Strategi Efektif dalam Pelatihan dan Pengembangan untuk Meningkatkan Kualitas Sumber Daya Manusia. 4, 40–49.
Sesanti, R. N., & Handayani, S. (2018). Analisis Usahatani Melon (Cucumis Melo L.)Dengan Sistem Hidroponik Di Politeknik Negeri Lampung. Jurnal Pengembangan Teknologi Pertanian, 39–44.
Setiani, S. Y., Pratiwi, T., & Fitrianto, A. R. (2021). Tenaga Muda Pertanian dan Ketahanan Pangan di Indonesia. Cakrawala, 15(2), 95–108. https://doi.org/10.32781/cakrawala.v15i2.386
Suliswiyadi. (2019). Analisis SWOT Strategi Pengembangan Sekolah Unggul. Jurnal Tarbiyatuna, 10(1), 21–31.
Supatminingsih, T. (2022). Peranan Sumber Daya Manusia dalam Mewujudkan Pertanian Indonesia yang Unggul. Journal of Economic Education and Entrepreneurship Studies, 3(1), 241–252. https://doi.org/10.26858/je3s.v3i1.101
Triyono, A., Saputra, R. M. I., Hairudin, A., Afriaris, S., & Rahayu, T. (2023). Manajemen Sumber Daya Manusia. In Eurika Media Aksara (Issue 1).
Undang-Undang No 40 Tahun 2009 Tentang Kepemudaan, 49 (2009).
Wahyudi, W., Andriani, E., & Nurmelia, A. (2020). Pendapatan Dan Strategi Pemasaran Petani Melon Di Kabupaten Seluma. AGRITEPA: Jurnal Ilmu Dan Teknologi Pertanian, 7(1), 57–69. https://doi.org/10.37676/agritepa.v7i1.999
Yogyakarta, D. I. (2025). Provinsi DIY dalam Angka 2025.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Ahnaf Rifqi Fahruddin, Sujono Sujono, Adi Prayoga

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal