Penerimaan Konsumen terhadap Edible Coating sebagai Teknologi Pengawetan Buah

Julia Agustina; Amelia Dwi Nugrahaini; Taufiq Rahman Humaidi

doi:10.53863/kst.v7i01.1646

Authors

Julia Agustina Politeknik Negeri Jember, Jawa Timur, Indonesia
Amelia Dwi Nugrahaini Politeknik Negeri Jember, Jawa Timur, Indonesia
Taufiq Rahman Humaidi Politeknik Negeri Jember, Jawa Timur, Indonesia

DOI:

https://doi.org/10.53863/kst.v7i01.1646

Keywords:

edible coating, aloe vera, postharvest fruit handling, consumer acceptance.

Abstract

Edible coating is one of the postharvest handling technology innovations that functions to extend the shelf life of fruit and maintain its quality. This study aims to analyze the level of consumer acceptance of the use of aloe vera-based edible coating on fruit. The research method used is quantitative with a descriptive approach. Data were obtained from 140 respondents through an online questionnaire and analyzed using the Likert scale and descriptive statistical analysis. The results showed that 82.86% of respondents were aware of edible coating, defined as a thin layer applied to the surface of fruit to extend shelf life, maintain quality, and enhance the safety and appearance of fruit products during storage and distribution. Social media serves as the primary source of consumer information about edible coating. Adequate knowledge and information regarding the safety of edible coating materials influence consumer decisions to purchase fruit products with edible coating. Therefore, more intensive education is needed to increase consumer acceptance of this innovation

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