Optimalisasi Komunikasi Keluarga dengan Gentle Parenting: Pola Asuh Tepat di Era Digital di Sidomulyo, Batu

Anisa Rizki Sabrina; Ratna Triwurian Danu; Fairuza Arindra

doi:10.53863/abdibaraya.v5i02.2410

Authors

Anisa Rizki Sabrina Universitas Negeri Malang, Malang, Indonesia
Ratna Triwurian Danu Universitas Negeri Malang, Malang, Indonesia
Fairuza Arindra Universitas Negeri Malang, Malang, Indonesia

DOI:

https://doi.org/10.53863/abdibaraya.v5i02.2410

Keywords:

family communication, gentle parenting, positive parenting, social marketing communication

Abstract

This community engagement project was initiated in response to parenting challenges faced by mothers in Sidomulyo Village, Batu District, Batu City, particularly in adapting affectionate and empathetic parenting styles amidst rapid technological developments. Many parents struggle with maintaining effective communication with their children, often resorting to punitive methods due to a lack of understanding of gentle parenting principles. To address this issue, a social campaign applying social marketing communication strategies was implemented. The program involved training sessions, workshops, and seminars designed to introduce and promote the core values of gentle parenting, including empathetic listening, setting loving boundaries, and practicing positive communication. Approximately 30 mothers participated in this initiative. The implementation methods included direct assistance in applying parenting techniques in daily life. The outcomes showed 72% increase in participants’ awareness and understanding of positive parenting approaches, along with improved emotional communication within families. Additionally, a support group was established to encourage ongoing discussion and mutual support among mothers. This initiative is expected to foster long-term behavioral changes and contribute to the development of a more nurturing parenting culture within the community

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