Akselerasi Kapasitas Digital Marketing melalui Pelatihan Aplikatif di Desa Wisata Pancoh, Sleman, Yogyakarta

Abstract

A major obstacle for community-based tourism villages in Indonesia is the digital divide, particularly in the form of limited content production skills and a lack of supporting equipment. This community service program addresses these obstacles in Pancoh Tourism Village, Turi, Sleman, through a three-pronged intervention model: entrepreneurial motivation training, hospitality and destination management training, and applied digital content production training accompanied by equipment grants. The method employed a participatory action research approach in four stages: needs assessment, intervention, mentoring, and reflection. The activities were carried out on 1–3 April 2026 and attended by 16 participants from Pokdarwis, local SMEs, and community members. Resource persons were drawn from academia, a senior hospitality practitioner with 40 years of experience, and a public communications and journalism practitioner. Equipment grants comprising a DJI Mic Mini Wireless, a DJI Osmo Mobile 7, and operational support items were formally handed over through an official transfer document. Results indicate that the combination of knowledge and technology transfer is effective in closing the digital marketing capability gap among tourism village managers, as evidenced by the production of activity content published on TikTok and Google Drive. The practical implication is the importance of designing community service programs that go beyond training and also provide technological infrastructure as leverage for sustainability