Pelatihan Bisnis Kreatif Pembuatan Kerajinan Tangan dari Anyaman Pandan untuk Peningkatan Kapasitas Masyarakat Desa Wonorejo

Authors

  • Atik Muhimatun Asroriyah Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Akhmad Nurhadi Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Eka Mugiastuti Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Arnila Dinar Rahmadani Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Maulida Rahmah Khoerunnisa Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Rori Wijayanto Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Rizqiana Putri Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Fitri Andriyani Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Rizki Kurniawan Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Sayitno Sayitno Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia
  • Regani Rio Awanda Universitas Ma'arif Nahdlatul Ulama Kebumen, Indonesia

DOI:

https://doi.org/10.53863/abdibaraya.v4i01.1512

Keywords:

training, business, handicrafts, economy, employment

Abstract

Creative business training based on handicrafts from woven pandanus is an effort to empower the Wonorejo Village community to improve economic capacity and skills. This article describes a training program that involves community needs observation and intensive training in pandan weaving. Through this training, participants are equipped with technical skills starting from the material preparation stage to making innovative products such as mats, bags and baskets. In addition, participants were also provided with knowledge on digital marketing strategies to expand market reach. The results of the training showed an increase in community skills, with 85% of participants able to master basic techniques in a short time. Some community groups have also started to form small pandanus-based businesses that have the potential to create new jobs. This program not only supports economic independence, but also strengthens awareness of sustainable local resource management. The implementation of this training is a sustainable local wisdom-based community empowerment model, providing significant social and economic impacts for the Wonorejo Village community

References

Badan Ekonomi Kreatif (Bekraf). (2019). Laporan Tahunan Ekonomi Kreatif. Jakarta: Bekraf.

Kementerian Perindustrian Republik Indonesia. (2020). Pengembangan Industri Kecil dan Menengah Berbasis Sumber Daya Lokal. Jakarta: Kemenperin.

Santoso, B. (2021). "Pemberdayaan Ekonomi Masyarakat Melalui Pengembangan Kerajinan Anyaman." Jurnal Pemberdayaan Masyarakat, 12(3), 45-58.

Suryani, N. (2020). "Strategi Pemasaran Digital untuk Usaha Kecil dan Menengah." Jurnal Ekonomi Digital, 5(2), 67-78.

Widodo, T. (2022). Kreativitas Lokal dalam Pengembangan Ekonomi Desa. Yogyakarta: Gadjah Mada University Press.

Published

2025-01-30

How to Cite

Asroriyah, A. M., Nurhadi, A., Mugiastuti, E., Rahmadani, A. D., Khoerunnisa, M. R., Wijayanto, R., … Awanda, R. R. (2025). Pelatihan Bisnis Kreatif Pembuatan Kerajinan Tangan dari Anyaman Pandan untuk Peningkatan Kapasitas Masyarakat Desa Wonorejo. Abdibaraya: Jurnal Pengabdian Masyarakat, 4(01), 65–70. https://doi.org/10.53863/abdibaraya.v4i01.1512